Guerrilla marketing ONE

I am part of the Guerrilla marketing team promoting the I AM exhibition for the final year students of 2012. Guerrilla marketing is a great way to catch an audience’s attention quickly and directly wit well designed media to attract attention. 

Designs such as posters, business cards are a very well-known way of Guerrilla marketing schemes that have been undertaken. I will be looking at different ways in which these methods are out dated and could be revived for the new modern world. 

Trying to capture someone’s attention in a possible small piece of design is a hard thing to do as there are many ways in which something’s like this can be missed or overlooked as a thrown away piece of litter.  The point to Guerrilla marketing is to stand out as much as possible so that the design is noticed and looks very different from normal advertising. 

The posts to follow are all great a different examples on which people have done this to great effect and purpose. There is a point to Guerrilla marketing where you have to grab as many people’s attention with lots of Medias. So printing out five thousand of one item is something that is marketed to us as this can reach  lot of people at one moment. 

I will now be exploring into inventive ways in which media can be presented to an average person walking down the street.